Analysing the Level of Public Affairs Broadcasting for National Development in Nigeria

Nwambam Maduka, Orumade Emmanuel Nze, Igwe Kingsley Udochukwu and Ajasa Ayoola Olalekan
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Nwambam Maduka: Department of Mass Communication Mountain Top University
Orumade Emmanuel Nze: Department of Mass Communication Mountain Top University
Igwe Kingsley Udochukwu: Department of Mass Communication Mountain Top University
Ajasa Ayoola Olalekan: Department of Mass Communication Southwestern University

International Journal of Research and Scientific Innovation, 2025, vol. 12, issue 3, 294-306

Abstract: Public affairs broadcasting is very important for national development. Public affairs broadcasting is a type of media operation in which the general public exercise their rights to information dissemination, freedom of expression, and knowledge of events taking place both inside and outside of their immediate environment. The main objective of this study is to ascertain the level of public affair broadcasting for national development in Nigeria. The specific objectives are to: determine the level of public affairs broadcasting for national development in Nigeria; ascertain various areas Nigeria has achieved development through public affairs broadcasting and uncover the challenges facing public affairs broadcasting in Nigeria. Survey and in-depth interview were used. The study population is 37, 413,699, while 385 was the sample size. It was found that (35.3%) respondents indicated that there is average level of public affairs broadcasting for national development in Nigeria, (36.1%) reported that the level of freedom for public affairs broadcasting in Nigeria is average, (34.5%) said that public affairs broadcasting in Nigeria has brought about security development at average level, (41.10%) selected that political environment is the challenge to public affairs broadcasting in Nigeria. The study concludes that the practice of public affairs broadcasting for national development in Nigeria is within average level, and it faces many challenges especially the political environment in Nigeria. This study has contributed to knowledge by providing empirical evidences to prove that public affairs broadcasting for national development in Nigeria is within average level. Key recommendation: those in the positions of authority should always allow journalists to access information and data, to enable them serve the publics.

Date: 2025
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