Technological Capability and Competitiveness of Pharmaceutical Manufacturing Companies in South-South, Nigeria

Ude, Stanleygreen Chibuike (PhD)
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Ude, Stanleygreen Chibuike (PhD): Department of Business Administration, Faculty of Administration and Management, Rivers State University, Port Harcourt

International Journal of Research and Scientific Innovation, 2025, vol. 12, issue 4, 33-46

Abstract: This study investigated the relationship between technological capability and the competitiveness of pharmaceutical manufacturing companies in South-South, Nigeria. Employing a cross-sectional survey design, data was collected from 50 senior managers across 10 registered pharmaceutical companies in the region. The research focused on three dimensions of competitiveness: market share, cost leadership, and innovativeness. The findings reveal a significant and positive relationship between technological capability and each measure of competitiveness. Specifically, Spearman’s rank-order correlation indicated a strong positive correlation between technological capability and both market share and innovativeness, as well as a moderate positive correlation with cost leadership. The results suggest that pharmaceutical companies with advanced technological capabilities are better positioned to increase market share, achieve cost efficiencies, and foster innovation. These findings align with existing literature, reinforcing the critical role of technological capability in enhancing organizational performance and competitiveness. The study concludes that investments in technological capability are essential for pharmaceutical manufacturing companies in South-South, Nigeria, to strengthen their competitive position and ensure long-term success in the industry.

Date: 2025
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