Impact of Youtube Communication on Cosmetic Products Buying Behaviour of Youngsters in Tirunelveli District

Dr. S. Anita Pushpaleela
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Dr. S. Anita Pushpaleela: Assistant Professor of Commerce, Nazareth Margoschis College at Pillaiyanmanai, Nazareth, Thoothukudi District, Tamil Nadu – 628617.

International Journal of Research and Scientific Innovation, 2025, vol. 12, issue 5, 129-115

Abstract: This study evaluated the impact of YouTube Communication on purchasing behavior of youngsters in Tirunelveli District. Data collected through face to face interaction. The study is two important methods of data collection, which are primary and secondary data. Primary data is collected from YouTube users in Tirunelveli district with the help of structured interview schedule. Secondary data were collected from published and unpublished sources. In addition, other relevant data retrieved from academic search engines such as Google Scholar, Emerald etc. Data analysis presented through frequency tables, descriptive statistics and T-test. The total sample size was fixed at 150 YouTube users.

Date: 2025
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