Private Equity Support and Startup Success: A Strategic Perspective

Dr. Supriya Rai
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Dr. Supriya Rai: Associate Professor, Center for Management Studies, Jain Deemed to be University, Bangalore, India

International Journal of Research and Scientific Innovation, 2025, vol. 12, issue 7, 1274-1281

Abstract: This research paper explores the significance of private equity investments in the startup ecosystem, focusing on buyouts, growth equity, and venture capital. It highlights how private equity investors accelerate startup growth by providing capital, industry expertise, management support, and networking opportunities. Additionally, the paper underscores the crucial role of marketing in business success, particularly in startups, where effective branding, customer acquisition, and market positioning can determine long-term viability. Private equity investors often contribute to marketing strategies by offering resources, guidance, and connections that enhance brand visibility and customer engagement. However, the study also examines potential risks and challenges, such as conflicts of interest and governance issues that may arise from investor involvement. Furthermore, it analyzes the evolving landscape of private equity financing and provides recommendations for optimizing its benefits to ensure sustainable startup success, with a particular emphasis on integrating strategic marketing efforts.

Date: 2025
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