To Study the Role of Social Networking Sites in Socio-Cultural Collapse and Teen Depression

Ritu Bhavsar
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Ritu Bhavsar: Media Research Scholar, Makhanlal Chaturvedi National University of Journalism and Mass Communication

International Journal of Research and Scientific Innovation, 2025, vol. 12, issue 7, 1595-1602

Abstract: The 21st century is witnessing the rise of a virtual era where everything is accessible at the fingertips of teenagers. This virtual world has been woven through social networking sites (SNS), which serve as platforms for global connectivity. These platforms allow users to establish their virtual identity by creating unique profiles and nurturing them over time across various networks. In addition to building a digital presence, SNS platforms enable users to join communities and interest-based groups, create their own groups, and invite others to participate. Numerous pages on Facebook, Twitter, Instagram, and similar platforms attract millions of followers who share common interests. Within these groups and pages, members actively exchange information, share experiences, and disseminate knowledge. With the advent of social media and widespread internet access, traditional face-to-face communication with friends, family, and within social gatherings has significantly diminished. Teens are increasingly engaged in online interactions rather than offline or in-person communication. The growing influence of social networking sites on individual wellbeing has prompted researchers to investigate their broader impact.

Date: 2025
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