Analyzing the Obstacles and Challenges in Pursuing Green Entrepreneurship and Green Markets: A Case Study of Jharkhand

Prabhakar Tripathi and Dr. Mukund Chandra Mehta
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Prabhakar Tripathi: Registrar, Amity University, Jharkhand, Ranchi.
Dr. Mukund Chandra Mehta: Associate Prof., Department of Commerce & Business Administration, Ranchi University.

International Journal of Research and Scientific Innovation, 2025, vol. 12, issue 7, 2254-2265

Abstract: The quote, “Waste is not waste until we waste it – William,†aptly highlights the connection between environmental responsibility and entrepreneurship. Entrepreneurship serves as a catalyst for multiple facets of development, including economic and social progress. Green entrepreneurship further enhances this by promoting sustainable development, simultaneously safeguarding the environment and fostering economic growth and job creation. A growing number of startups are now dedicated to tackling climate-related challenges. However, green entrepreneurs face distinct barriers and obstacles in their journey. This study seeks to examine whether it is entrepreneurship that attracts the youth or if the youth are inclined towards adopting entrepreneurial ventures themselves. The primary objective is to explore the various challenges and barriers associated with green entrepreneurship in Jharkhand. Additionally, the study tests the hypothesis of whether green entrepreneurship presents more hurdles compared to conventional entrepreneurship. The survey findings provide valuable insights and cautionary guidance not only for aspiring young green entrepreneurs but also for policymakers in Jharkhand, emphasizing the need for structured institutional support and mentorship for emerging entrepreneurial ventures in the green sector.

Date: 2025
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