The Role of Radio in Empowering Marginalized Communities: An Analytical Study
Dr. B. Shailashree and
Lokesh N R
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Dr. B. Shailashree: Department of Communication, Bangalore University, Bengaluru, Karnataka, India
Lokesh N R: Department of Communication, Bangalore University, Bengaluru, Karnataka, India
International Journal of Research and Scientific Innovation, 2025, vol. 12, issue 7, 805-813
Abstract:
Radio continues to play a crucial role in reaching and empowering marginalized communities, especially in regions with limited access to mainstream media and digital technologies. This analytical study examines how radio, particularly community radio, functions as a participatory platform for amplifying local voices, addressing social issues, and promoting inclusive development. By analysing select case studies and programming content from rural and underrepresented regions, the study explores how radio facilitates access to critical information related to health, education, livelihoods, and rights. The research also highlights the importance of local language broadcasting and community involvement in program production as key factors in building trust and relevance. The findings underscore that radio is not merely a tool of communication, but a medium of empowerment that fosters awareness, dialogue, and agency among disadvantaged populations.
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bjc:journl:v:12:y:2025:i:67:p:805-813
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