The Influence of Product Innovation, Culturally Branding, Customer Satisfaction, Digital Marketing and Strategic Partnerships Toward Entrepreneurial Strategies (Case Study: Food MSME)

Hally Hanafiah, Erlintang Aqila Azizah and Rayi Nataya Putri Damayanti
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Hally Hanafiah: Department of Management, President University, Indonesia
Erlintang Aqila Azizah: Department of Management, President University, Indonesia
Rayi Nataya Putri Damayanti: Department of Management, President University, Indonesia

International Journal of Research and Scientific Innovation, 2025, vol. 12, issue 6, 1874-1885

Abstract: This study looks at five key entrepreneurial strategies used by a micro, small, and medium-sized business (MSMEs) that specializes in pie susu, a popular Balinese dessert, in order to achieve long-term growth in a competitive sector. The study intends to address the difficulties that these companies encounter in maintaining their cultural identity and customer loyalty while adjusting to industry pressures. The first strategy involves a strong emphasis on continuous product innovation, adding new tastes while preserving a high standard of quality to remain competitive. Second, Balinese culture-based branding and marketing work well to increase brand awareness and develop client loyalty. Third, the company encourages repeat business and enduring partnerships by placing a high priority on dependable product quality and outstanding customer service. Fourth, using social media and other digital platforms increases visibility among larger audiences and broadens the market reach. Lastly, strategic alliances with regional vendors strengthen the supply chain, ensuring sustainability and operational effectiveness.

Date: 2025
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