Adopting Improved Need-Analysis, Persuasion and Aesthetics for Alleviating Local Product Design Fiasco

Odji Ebenezer and Oladumiye E. B.
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Odji Ebenezer: Department of Industrial Design, Federal University of Technology, Akure, Ondo State, Nigeria
Oladumiye E. B.: Department of Industrial Design, Federal University of Technology, Akure, Ondo State, Nigeria

International Journal of Research and Scientific Innovation, 2019, vol. 3, issue 11, 409-418

Abstract: Nigerian engineers, researchers and industrial or product designers are not short of design outputs and creativity compared to their foreign counterparts, relative to resources and facilities available to them. However, while many of our researches and design outcomes never make it to the open market (as many of them are gathering dusts in engineering and design galleries and shelves), the few that eventually get introduced to the user or consumer in the market place often fair poorly relative to their foreign alternatives. Based on a survey of consumer opinions conducted, this study showed that the utility derived from local products and contents (which have foreign alternatives) is not so different from the utility derived from the foreign alternatives. This paper therefore, based on this result, discussed how improved persuasive drives, consumer need analysis, product persuasiveness and aesthetics may be adopted for the improvement of local Nigerian product designs and research outputs with emphasis on the local product development process.

Date: 2019
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