Ethical issues about kids targeting

Saad AIT Lamkadem and Smail Ouiddad
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Saad AIT Lamkadem: PhD student at Hassan First University Of Settat, Morocco
Smail Ouiddad: HDR Professor at Hassan First University Of Settat, Morocco

International Journal of Research and Scientific Innovation, 2020, vol. 7, issue 12, 37-42

Abstract: Digital marketing practices have gained an increasing theoretical attention. Most studies concentrated on issues related to Marketing ethics in the context of traditional media. This paper is a literature review that aims is to focus on ethical issues surrounding targeting in the digital marketing era. This article is a theoretical review that presents a conceptual analysis about marketing ethics in children targeting which is merely based on relying on secondary sources of recent data. In this paper, we will concentrate on specificities of targeting in the digital marketing context and children targeting that evolves continuously to sway kids purchasing decision.

Date: 2020
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https://www.rsisinternational.org/journals/ijrsi/d ... 7-issue-12/37-42.pdf (application/pdf)
https://www.rsisinternational.org/virtual-library/ ... bout-kids-targeting/

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Persistent link: https://EconPapers.repec.org/RePEc:bjc:journl:v:7:y:2020:i:12:p:37-42

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