Impact of Social Network Use in Turkey on E-commerce Based on Facebook Case

Selcuk Kiran
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Selcuk Kiran: Business Informatics, Marmara University, Istanbul, Turkey

International Journal of Research and Scientific Innovation, 2020, vol. 7, issue 3, 160-167

Abstract: In this study, the data set consisting of the 1412 surveys sampling the whole population of Turkey was examined using regression analysis to determine the impact of social networks in e-commerce. In the research, Facebook was used as the social network. As a result of the analysis, it has been revealed that there is a significant relationship between Facebook’s Information and Frequency of Usage dimensions, the level of education of the person and the person’s use of LinkedIn and the e-commerce habits of the person. Similarly, there is a significant relationship between e-commerce habits and the attitude towards online shopping, the pleasure of online shopping and the ease of use of the shopping site. According to another result, the number of people tagged on Facebook is positively associated with the number of posts. Briefly, the study demonstrated that there is a relationship between social networks and online shopping from various perspectives.

Date: 2020
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