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Design an IoT enabled D2C E-Commerce Business Model for the Agricultural Supply Chain

Ashiq Mi, Raja Krishnamoorthy, Kaarthick Velumani, Gregory Nannam and Sandeep Padalikar
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Ashiq Mi: Senior Consultant, Cognizant Technology Solutions, India
Raja Krishnamoorthy: Senior Consultant, Cognizant Technology Solutions, India
Kaarthick Velumani: Senior Technology Architect, Cognizant Technology Solutions, India
Gregory Nannam: Senior Consultant, Cognizant Technology Solutions, India
Sandeep Padalikar: Senior Consultant, Cognizant Technology Solutions, India

International Journal of Research and Scientific Innovation, 2020, vol. 7, issue 8, 102-106

Abstract: Agriculturist face many challenges from producing the food crops until marketing. The conventional agricultural practices need revamping to provide quality food crops with optimized usage of water, bio nutrients and labor. The agriculturist in rural and remote areas lacks better monetary returns, since the local traders and intermediaries decide the prices for the farm produce. To meet the ever-growing demand and improve productivity, few farmers adopt artificial booster and additive usage. This poses a high risk on consumer’s health, since they are not aware of the origin, variety, pesticides and fertilizers used on the farm produce that is available in market. An attempt has been made to digitalize, a conventional agricultural supply chain for gaining better crop yield, cloud marketability, improved profit and provide a robust customer experience.

Date: 2020
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