Determinants of Revisit Intention. Study on Local Tourist at Timor Tengah Selatan Regency

Elly Lay, Fred M. Dethan, Erna Giri and Frengky Dupe
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Elly Lay: Department of Business Administration, Faculty of Social and Political Science, University of Nusa Cendana, Kupang, Indonesia
Fred M. Dethan: Department of Business Administration, Faculty of Social and Political Science, University of Nusa Cendana, Kupang, Indonesia
Erna Giri: Department of Business Administration, Faculty of Social and Political Science, University of Nusa Cendana, Kupang, Indonesia
Frengky Dupe: Department of Business Administration, Faculty of Social and Political Science, University of Nusa Cendana, Kupang, Indonesia

International Journal of Research and Scientific Innovation, 2021, vol. 8, issue 12, 99-104

Abstract: This study aims to analyze and determine the factors that influence the intention of tourists to make repeat visits to tourist objects in the Timor Tengah Selatan (TTS) district. The data analysis method used is descriptive statistical analysis and multiple linear regression analysis, using the SPSS application. This study took place in Timor Tengah Selatan (TTS) Regency, with the consideration that TTS Regency has a variety of potential tourism objects, which still need to be developed. For this reason, it is necessary to know in advance what factors can influence the intention of tourists to visit tourist objects in the area. Thus, appropriate marketing strategies can be formulated in order to increase the number of tourist visits in the future.The results showed that the average scores for the variables of service quality, facilities, attractiveness, destination image and revisit intentions were in the good or high category. Service quality has no significant effect on the intention to return. Meanwhile, the facilities, attractiveness, and image of the destination have a significant effect on the intention to visit again. Simultaneously these four variables have a significant effect on the intention to revisit. The results of the research are expected to provide input to local stakeholders in formulating tourism development policies as one of the supporting sectors for the regional economy.

Date: 2021
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