Developing a Framework for Emerging Medical Tourism Destinations – An Exploratory study in Lebanon

Samar Noaman and Jean Michel Chapuis
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Samar Noaman: Assistant Professor, Faculty of Management, Canadian University Dubai, 1st Interchange Sheikh Zayed Road, P.O. Box 117781, Dubai, UAE.
Jean Michel Chapuis: Professor, IREST – Institut de Recherche et d’Etudes Supérieures du Tourisme, University of Paris 1 Panthéon-Sorbonne, 21, Rue Broca – 75005, Paris, France

International Journal of Research and Scientific Innovation, 2021, vol. 8, issue 7, 81-88

Abstract: Several destinations have marked their names on the medical tourism world map while others’ potentials are still virtual despite encompassing success factors. This paper structures a framework to understand the supply side of medical tourism and the factors that determine the industry’s development. A qualitative approach in the form of semi-structured interviews with various stakeholders in the medical tourism field in Lebanon sheds light on the opportunities and challenges to develop such tourism activities in this destination. The content analysis suggests a global fitting of the suggested thematic factors to the data, in terms of costs, infrastructure and superstructure, government attitude, marketing and promotion, expertise/ human resources, language and communication, investment potential, facilities, and attractions. The findings support the role of political stability, interventions of government, and marketing activities. Managerial implications are provided in this research, focusing on enhancing the country’s image, encouraging local and foreign investment in the healthcare sector, and promoting fields of specialty, among others.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bjc:journl:v:8:y:2022:i:7:p:81-88

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