Commercialization of the Gospel by Independent Preachers: Trends and Implications – A Case of Meru County, Kenya

Dr Mary Nkari Kaungania Mutiga and Dr Mwita James
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Dr Mary Nkari Kaungania Mutiga: Lecturer/Chaplain University of Embu
Dr Mwita James: Lecturer Catholic University of Eastern Africa

International Journal of Research and Innovation in Applied Science, 2025, vol. 10, issue 4, 1116-1124

Abstract: This study explores the commercialization of the gospel by independent preachers in Meru County, Kenya, and its implications for the growth of Christianity. The prosperity gospel’s origins are traced to 19th and 20th-century American movements, particularly the “New Thought†philosophy, which links positive thinking and financial contributions to spiritual and material success. Through a qualitative methodology involving semi-structured interviews, focus group discussions, and document analysis, the research examined the experiences of 30 participants, including independent preachers, congregants, and church leaders. Findings reveal a significant trend towards commodifying faith, with many preachers framing financial contributions as essential for receiving divine blessings. This transactional approach distorts the core Christian message, leading to disillusionment among congregants who often fail to receive promised miracles. The stark contrast between the opulent lifestyles of prosperity preachers and the financial struggles of their followers exacerbates skepticism and resentment. The study highlights the ethical concerns surrounding the commercialization of faith, as it undermines biblical teachings and fosters a culture of exploitation, particularly among vulnerable populations such as women and the economically disadvantaged. Additionally, the rise of independent churches has intensified competition for congregants, further entrenching these practices. The research calls for increased oversight of independent ministries, enhanced theological training, and greater financial transparency to safeguard congregants’ spiritual well-being. Ultimately, this study contributes to the discourse on the intersection of faith and capitalism, emphasizing the need for a re-evaluation of church practices to ensure that spirituality remains a source of genuine transformation rather than a vehicle for financial gain.

Date: 2025
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