The Evolving Landscape of Digital Technology in Tamil Cinema: Visual Grandeur and the Rise of New Filmmakers
Valarmathi Subramaniam,
Dr. P. Pallavan and
Mr.Viknesh Raja R. S.
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Valarmathi Subramaniam: Associate Professor, Vels Institute of Science, Technology and Advanced Studies (VISTAS), Chennai
Dr. P. Pallavan: Assistant Professor, Government Arts and Science College, Tirupattur
Mr.Viknesh Raja R. S.: Research Scholar, Vels Institute of Science, Technology and Advanced Studies (VISTAS), Chennai
International Journal of Research and Innovation in Applied Science, 2025, vol. 10, issue 6, 1077-1093
Abstract:
This research explores the transformative impact of digital technology on Tamil cinema, focusing on the interplay between visual grandeur, high-budget productions, and the surge of new filmmakers entering the industry. Traditionally, Tamil cinema was characterised by a specific aesthetic and narrative style, often constrained by the limitations of celluloid technology and the financial barriers to entry. However, the advent of digital cinema has democratised filmmaking, providing accessible and affordable tools for production, post-production, and distribution. This study examines how digital technology has facilitated a new era of visual excellence in Tamil cinema. High-budget productions leverage advanced CGI, VFX, and DI techniques to create spectacular visuals and immersive cinematic experiences, pushing the boundaries of cinematic storytelling. This shift towards breathtaking visuals has not only captivated audiences but has also attracted significant investment in the industry, leading to increased production values and a global reach for Tamil films.
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bjf:journl:v:10:y:2025:i:6:p:1077-1093
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