Building Bridges: Empowering Entrepreneurs through Technology in Rural Communities

Ahmed Ogundimu and Adedotun Adedapo
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Ahmed Ogundimu: Department of Founder/COO, Sigmanox
Adedotun Adedapo: Department of Founder/COO, Sigmanox

International Journal of Research and Innovation in Applied Science, 2025, vol. 10, issue 6, 756-817

Abstract: Early morning sunlight streamed across Adebisi’s tiny cassava farm in rural Oyo State, Nigeria. She was already harvesting the day’s yield at 5:30 AM, mentally estimating how much money she would earn at the weekly market. 200 kilometers down the road, her cousin Tobi woke in his Lagos apartment, swiping through emails on his smartphone before he left for his tech startup office. Their day-to-day lives couldn’t be more different, but both were entrepreneurs in their own world—one rural, one urban. This stark dichotomy illustrates the overall thesis of this chapter: rural entrepreneurship is in an entirely different environment from that of urban entrepreneurship, with different challenges and opportunities that warrant special knowledge and techniques.

Date: 2025
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