Perception and Purchase Intention of Customers towards Electric Vehicles

Prineesh C. M. and Dr. Prejilda K.
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Prineesh C. M.: Assistant Professor, PG Department of Commerce, Government College Madappally
Dr. Prejilda K.: Associate Professor and Research Guide, PG Department of Commerce, Government College Koyilandy

International Journal of Research and Innovation in Applied Science, 2025, vol. 10, issue 7, 378-383

Abstract: In the present scenario, air pollution is one of the serious concerns of our country. Many cities in India are highly polluted. Major sectors contributing to air pollution are the industrial sector and the transport sector. 51% of the pollution is caused by industrial pollution, 27% by vehicles, 17% by crop burning, and 5% by other sources. Electric Vehicles offer numerous advantages such as decreasing the pollution level and reducing oil import bills etc. Electric vehicles (EVs) are vehicles that are powered by an electric motor and battery, instead of an internal combustion engine that runs on gasoline or diesel. They use electricity from an external power source to charge their batteries, which then powers the vehicle’s motor. Viewing the positive and the negative impacts, the consumer’s perception of electric vehicles in India has drastically changed. Innovation has taken a quantum leap, which encourages the consumer to think more about the affordability, eco-friendliness, and excellent service for an e-vehicle. Constant promotion from the government side has resulted in a more positive mindset and increased knowledge about e-vehicles among consumers.

Date: 2025
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