Rebooting Environmental Concerns in India: Hallenges, Greenwashing, and Sustainable Remedies

L. Md. Bhakshu, B. Lakshmi Prasanna Latha, V. Prabhakara Rao and P. Venkatesu
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L. Md. Bhakshu: Departments of Botany
B. Lakshmi Prasanna Latha: Departments of Zoology
V. Prabhakara Rao: Departments of Chemistry,
P. Venkatesu: Departments of Physics, Dr YSR Government Degree College, Vedurukuppam, Chittoor (Dist), Andhra Pradesh, India – 517 569

International Journal of Research and Innovation in Applied Science, 2025, vol. 10, issue 7, 499-501

Abstract: India’s rapid economic growth has come at a considerable environmental cost. With rising urbanization, industrialization, and population, the country faces multifaceted environmental challenges. These range from air and water pollution to deforestation, climate change, and biodiversity loss. This review explores the extent of environmental degradation in India, focusing on systemic and policy shortcomings. A special emphasis is placed on the phenomenon of greenwashing and the ways in which it hampers genuine sustainable development. The paper also outlines practical and policy-oriented remedies, drawing attention to the collective roles of government, corporations, and civil society in ensuring a cleaner, greener future. The concept of Greenwashing may be a misleading to public to make themselves as eco-friendly. Hence, one should be careful in purchasing their products only after thorough examining about the instructions and trademarks provided by the governmental agencies. By examining key environmental issues and proposed remedies through a critical lens, this paper aims to contribute to the evolving discourse on sustainable development in India.

Date: 2025
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