“Employee Engagement: Recent Trends†(With Special Reference to Organized Retail Sector)

Dr. Priyanka Shrivastava and Dr. Dharmendra Mehta
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Dr. Priyanka Shrivastava: Asst.Professor, Prashanti Institute of Management
Dr. Dharmendra Mehta: Prof. & Director-FMS, Pt. JNIBMV.U

International Journal of Research and Innovation in Applied Science, 2025, vol. 10, issue 7, 502-511

Abstract: An organized retailer’s success in India is greatly reliant on employee involvement within the company, and this makes it imperative for us to understand it. An employee’s engagement in the organizational day to day activities improves their productivity, as well as the services provided to the customers. With the help of different kinds of secondary information contained here, we look into engagement practices such as remote work strategies, use of engagement technology solutions, DEI activities, wellbeing programs, and the employee experience strategies. These engagement practices are evidenced among the organized retail leaders in India like Pantaloons Retail, K Raheja Group, Tata Group, Landmark Group, and Bharti-Walmart. More focus needs to be given towards employee engagement when it comes to wanting to have a motivated team as well as committed team members to that are necessary for any company wanting to remain relevant in this ever-changing competitive marketplace. Future research directions would be on impacts of remote work, how effective technology engagement strategies are for employees, the crossover of DEI engagement, and the well-being initiatives provided by the firm. In depth understanding and improvement in employee engagement will enhance the chances of retail businesses succeeding in today’s economy.

Date: 2025
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