Profitability Analysis and Efficiency of Ginger Marketing in Benue State, Nigeria

Gege Juliana Nguwasen and Ali Ocholi
Additional contact information
Gege Juliana Nguwasen: Department of Agribusiness, Joseph Sarwua Tarka University, Makurdi, Nigeria.
Ali Ocholi: Department of Agribusiness, Joseph Sarwua Tarka University, Makurdi, Nigeria

International Journal of Research and Innovation in Applied Science, 2023, vol. 8, issue 7, 58-65

Abstract: The study examined the profitability and efficiency of Ginger Marketing in Benue State Nigeria. Multistage sampling technique was used in selecting 256 respondents. Data were obtained from primary source with well-structured questionnaire and analyzed using descriptive statistic, gross margin and marketing efficiency analysis. Results from the socio-economic characteristics showed that 35.2% were male and 64.8% were female with mean active workforce of 46.82 years; majority of ginger marketers (77.3%) were married and the mean household size was 9; ginger marketers had a mean marketing experience of 10years and the mean formal education attained by ginger marketers was 7 years indicating that most ginger `marketers had education. The gross margin was N98.36 and N151.78 for wholesalers and retailers respectively. The result further showed that marketing efficiency was 46.58% for retailers and 7.96% for wholesaler in the study area. Ginger marketers are faced with the problem of heavy tax and high cost of transportation. The study showed that ginger marketing is profitable and efficient in the study area. It is recommended that tax should be properly conducted to reduce multiple taxation and good roads should be provided to reduce transport cost.

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijrias/ ... -8-issue-7/58-65.pdf (application/pdf)
https://www.rsisinternational.org/virtual-library/ ... 051938702.1694191524 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjf:journl:v:8:y:2023:i:7:p:58-65

Access Statistics for this article

International Journal of Research and Innovation in Applied Science is currently edited by Dr. Renu Malsaria

More articles in International Journal of Research and Innovation in Applied Science from International Journal of Research and Innovation in Applied Science (IJRIAS)
Bibliographic data for series maintained by Dr. Renu Malsaria ().