Influence of “Oyin Ado†Fresh 105.9 FM Indigenous Phone-in Radio Programme on Request and Government Response to Road Development in Ibadan Hinterland

Idowu Sunday and Abigail Olubukola Irele (PhD)
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Idowu Sunday: Department of Mass Communication and Media Technology, Lead City University, Ibadan, Nigeria
Abigail Olubukola Irele (PhD): Department of Mass Communication and Media Technology, Lead City University, Ibadan, Nigeria

International Journal of Research and Innovation in Applied Science, 2024, vol. 9, issue 1, 287-292

Abstract: A recent phone-in request on the “Oyin Ado†programme on Fresh FM Indigenous Radio has prompted a call for an in-depth investigation into the impact of this programme on public requests and the government’s response to road development in the Ibadan hinterland, Oyo State, Nigeria. The study, conducted in Arapaja, Odoona Kekere, in the Oluyole local government area of Ibadan, Oyo State, Nigeria utilized a survey method, employing a questionnaire for data collection through simple random sampling techniques among residents. The findings reveal that respondents regularly tune in to “Oyin Ado†on Fresh FM, and the programme effectively facilitates making requests through phone-ins. Moreover, the study indicates that the audience believes the government acknowledges public requests through the programme, but the response to these requests regarding road development is not prompt. In light of these findings, the study recommends that the public continues to utilize this medium to draw the government’s attention to their requests, especially concerning community and infrastructural development. The “Oyin Ado†programme on Fresh FM remains a valuable tool for fostering communication between the public and the government, contributing to the overall development of the community.

Date: 2024
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