Challenges of Farm Tourism Sites in Nueva Vizcaya: Paitan Flower Farm and La Fortuna Farm

Lovely Kate P. Bugarin, Jerahmeel P. Dela Cruz, Jan aryll S. Salvador, Fellie Angel C. Bullong, Michelle Angeline P. Mabalo and Mark Ian J. Soriano
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Lovely Kate P. Bugarin: Saint Mary’s University, Nueva Vizcaya, Philippines
Jerahmeel P. Dela Cruz: Saint Mary’s University, Nueva Vizcaya, Philippines
Jan aryll S. Salvador: Saint Mary’s University, Nueva Vizcaya, Philippines
Fellie Angel C. Bullong: Saint Mary’s University, Nueva Vizcaya, Philippines
Michelle Angeline P. Mabalo: Saint Mary’s University, Nueva Vizcaya, Philippines
Mark Ian J. Soriano: Saint Mary’s University, Nueva Vizcaya, Philippines

International Journal of Research and Innovation in Applied Science, 2024, vol. 9, issue 6, 300-306

Abstract: Agri-tourism is a type of rural tourism that is gaining popularity and expanding as a large industry in the past few years. It includes both agricultural and farms in order to attract mostly urban tourists to visit the rural areas. The main purpose of this qualitative-descriptive research was to identify the challenges faced by Paitan Flower Farm and La Fortuna Farm tourism sites in terms of the four main functional areas of business. The study was conducted using interview guide questions to elicit answers necessary to the fulfill the objectives of the study. Results show that both farm tourism sites in Nueva Vizcaya had different challenges in four functional areas of business with the owner of Paitan Flower Farm having the most challenges when it came to managing the farm tourism site. Hence, it is recommended that the owners of both farm sites take more measures in managing and developing their own farm sites. This study provides a major contribution to knowledge by being among the very first studies that identified the challenges of farm tourism sites in Nueva Vizcaya. This research provides strategies on how to manage the four functional areas needed to be developed in the two farm tourism sites in Nueva Vizcaya.

Date: 2024
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