Political Marketing: Concepts and Approaches

Rachid Azzoug
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Rachid Azzoug: University of Boumerdes, Algeria

IJEP, 2019, vol. 2, issue 02, Pages : 63-76

Abstract: لايزال التسويق السياسي مثار جدل بين أساتذة السياسة والتسويق، هذا الجدل والخلاف انعكس بشكل إيجابي في بناء الإطار المفاهيمي والمعرفي للتسويق السياسي، وساهم أيضا في تعدد اتجاهاته وإثراء مضمونه واتساع إطاره، يضاف إلى ذلك أن التسويق السياسي نشأ ضمن بيئة سياسية امريكية حاضنة، تضمنت شروطا أصبحت أساسية لنموه، وهي وجود وسائل للإعلام والاتصال بمختلف أنواعها، وحرية كبيرة في الإعلانات وبيئة ديمقراطية. Political marketing is considered as a controversial topic among the scholars of politics and scholars of marketing. This controversy reflected positively in constructing the conceptual and the cognitive schema of political marketing. It contributed also in multiplying its trends and enriching its content besides enlarging its framework. The political marketing rose in an American political incubating environment, this environment had certain conditions that became an Essential part in its growth. This incubating environment provides most of the different types of media and communication tools besides a large space in Advertising and Democratic environment.

Keywords: التسويق السياسي; الانتخابات التمهيدية; مجمع الانتخابي; المنتج السياسي; Primary; The political Producer; Electoral college; electioncs; Political Marketing (search for similar items in EconPapers)
Date: 2019
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