Green Marketing as an Entry to the Embodiment of Corporate Social Responsibility

Ouahiba Ouldbrahim
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Ouahiba Ouldbrahim: University of Boumerdes, Algeria

IJEP, 2021, vol. 4, issue 01, 484-506

Abstract: This article aims to establish how Green Marketing and Corporate Social Responsibility can work together, showing the importance for the company to adopt a Green Marketing approach, integrating CSR practices into the strategy of this marketing and this within the framework of meeting the needs of consumers after having a positive impact on their preferences and ordering environmentally friendly products, and minimize environmental risks by respecting and preserving environmental protection laws. Cet article vise à établir comment marketing vert et responsabilité sociale des entreprises peuvent fonctionner ensemble, en montrant l’importance pour l’entreprise d’adopter une démarche de marketing vert, en intégrant les pratiques RSE dans la stratégie de ce marketing et cela dans le cadre de répondre aux besoins des consommateurs après avoir eu un impact positif sur leurs préférences et commander des produits respectueux de l’environnement, et réduire au minimum les risques environnementaux en respectant et en préservant les lois relatives à la protection de l'environnement.

Keywords: green marketing; social responsability; sustainable development; green product; stakeholders; marketing vert; responsabilité sociale; développement durable; produit vert; parties prenantes (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bjm:ijep00:v:4:y:2021:i:01:id:193

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