The digital communication strategy on social networks

Sofia Hadibi, Samir Berkani and Hamid Fechit
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Sofia Hadibi: University of khemis miliana (Algeria)
Samir Berkani: University of Boumerdes (Algeria)
Hamid Fechit: University of khemis miliana (Algeria)

IJEP, 2021, vol. 4, issue 2, 83-97

Abstract: This research consists in analyzing the use of the digital communication strategy on social media. For this, we studied the case of the online travel and tourism agency Nreservi.com. The results showed that the agency adopts a digital communication strategy on social media and Facebook is the most used social media. La présente recherche consiste à analyser l’utilisation de la stratégie de communication digitale sur les réseaux sociaux.Pour cela nous avons étudié le cas de l’agence de tourisme et de voyage en ligne Nreservi.com. Les résultats ont démontrés que l’agence adopte une stratégie de communication digitale sur les réseaux et que Facebook est le réseau social le plus utilisé.

Keywords: digital communication; social networks; Online travel agency; e-tourism; communication digitale; réseaux sociaux; Agence de voyage en ligne; e-tourisme (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bjm:ijep00:v:4:y:2021:i:2:id:148

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