Artificial Intelligence (AI).. Marketing touchpoints

Khalida Abi, Salah Zakraoui and Ahmed Benahmed
Additional contact information
Khalida Abi: El Oued University (ALGERIA)
Salah Zakraoui: El Oued University (ALGERIA)
Ahmed Benahmed: El Oued University (ALGERIA)

IJEP, 2021, vol. 4, issue 3, Pages : 322-342

Abstract: Data analysts behind the "Marketing" desk keep trying to find links between identified data, but they can't easily find patterns in complex and huge amount of data, in order to generate insights. “There is where Artificial Intelligence brightly shines and supports many more functions intelligently in marketing department ... in real time...” The main objective for these papers is to put the magnifying-glass above the underlined part in the Previous §, To examine scene for marketing academics, managers and activists. Within trying to develop a marketing understanding of (AI) and its current potentials, in the way where we highlight its latest use-cases in the marketing context.

Keywords: Artificial intelligence (AI); AI Marketing, Marketing; Advertising; Online Advertising campaign (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ijep.dz/index.php/IJEP/article/view/117 Abstract page (text/html)
https://ijep.dz/index.php/IJEP/article/download/117/112 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjm:ijep00:v:4:y:2021:i:3:id:117

DOI: 10.54241/2065-004-003-020

Access Statistics for this article

More articles in IJEP from ALPEC The performance of Algerian economic institutions in light of international economic mobility , Boumerdes University
Bibliographic data for series maintained by BOUZID Ahmed ().