Challenge of Adapting Marketing Concepts and Tools to The Territory

Samia Bounab and Samra Doumi
Additional contact information
Samia Bounab: University of Setif (Algeria)
Samra Doumi: University of Setif (Algeria)

IJEP, 2025, vol. 8, issue 01, Pages : 331-348

Abstract: This research paper investigates the necessity and process of adapting traditional marketing concepts and tools to the unique context of territories, aiming to enhance their attractiveness for targeted groups at both national and international levels. The study posits that the distinctive characteristics of territories require specific adaptations of marketing strategies to achieve effective positioning and competitiveness. Through a theoretical analysis of territorial marketing principles—including brand adaptation and investor relationship management—the research explores how coordinated collaboration among territorial actors strengthens a territory’s competitive edge. Key findings highlight the importance of tailored territorial offers, cohesive stakeholder engagement, and the strategic use of both tangible and intangible assets. The paper contributes an actionable framework for building strong territorial identities and underscores the significance of continuous relationship management with investors for sustainable development. The results affirm that successful territorial marketing not only boosts economic performance but also cultivates community belonging and long-term investor loyalty.

Keywords: Territorial marketing; territorial offer; territorial actors; territorial marketing mix; territorial brand; investor relationship management (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ijep.dz/index.php/IJEP/article/view/368 Abstract page (text/html)
https://ijep.dz/index.php/IJEP/article/download/368/340 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjm:ijep00:v:8:y:2025:i:01:id:368

DOI: 10.54241/2065-008-001-018

Access Statistics for this article

More articles in IJEP from ALPEC The performance of Algerian economic institutions in light of international economic mobility , Boumerdes University
Bibliographic data for series maintained by BOUZID Ahmed ().