Towards a post-pandemic tourism recovery: An empirical study on the behavioural intention of using contactless payment and Covid-19 vaccination in Vietnam

Man The Nguyen, Giang Thuy Nguyen and Tho Huu Hoang Nguyen
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Man The Nguyen: International University, Ho Chi Minh City Vietnam National University, Ho Chi Minh City, Vietnam
Giang Thuy Nguyen: Tomas Bata University in Zlín
Tho Huu Hoang Nguyen: Tomas Bata University in Zlín

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 2024, vol. 14, issue 2, 109-125

Abstract: This study highlights the applicability of the joint framework of the Theory of Planned Behaviour (TPB) and Protection Motivation Theory (PMT) to the utilization of contactless payment and Covid-19 vaccination in the context of post-pandemic tourism recovery in Vietnam. The conclusion of this study evidenced that the behavioural intention of using the contactless payment mode was positively driven by subjective norms, attitude, perceived behavioural control, risk perception, and perceived benefit. Moreover, tourists would feel safer when combining two protective measures, including contactless payment and vaccination. This study contributes to the field of contactless payment literature by applying a new different theoretical lens to explain the behaviour and intentions towards employing it generally and the field of tourism literature particularly.

Keywords: contactless payment; theory of planned behaviour; tourism recovery; protection motivation theory; vaccination; Vietnam (search for similar items in EconPapers)
JEL-codes: E42 G40 I12 Z33 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bjw:econen:v:14:y:2024:i:2:p:109-125

DOI: 10.46223/HCMCOUJS.econ.en.14.2.2636.2024

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