Web-based E-retailing system for CTU food innovation centers: Design, acceptability, and functionality

Ordona Alona, Minoza Joemar, Paglinawan Johnrel, Zosa Leo and Bejasa Rechie
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Ordona Alona: Cebu Technological University
Minoza Joemar: Cebu Technological University
Paglinawan Johnrel: Cebu Technological University
Zosa Leo: Cebu Technological University
Bejasa Rechie: Cebu Technological University

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 2024, vol. 14, issue 2, 23-44

Abstract: The advantages of using e-retailing in promoting and distributing the products and services are so coveted that an e-retailing system to enhance the traditional way of marketing and distributing the products and services of CTU Food Innovation Centers (FIC) not only in Tuburan but across satellite campuses will be developed to enhance the current system of marketing products and services in the FIC Tuburan is word of mouth or referral system, un-systematized posting using social media, brochures, and exhibits, which results in a low generation of income and less attention to the public. This study designs and proposes a web-based e-retailing system and subsequently determines its acceptability as perceived by stakeholders and experts. This research study utilized quantitative research methods and applied design with the use of a descriptive method to determine how a web-based application can be developed for promoting a product. Improvement of the current system of delivering the products and services of the FIC to its clientele is the main objective. The survey questionnaires using 4-point Likert scale helped in assessing the perception of the intended customers of FIC towards the acceptability of the system. In light of the discoveries, it may be reasoned that FIC Web-based Retailing Systems are compliant with the basics of e-commerce, which leads to positive behavior and acceptance, the system’s design was able to overwhelmingly catch the attention of the respondents, the system’s features were satisfactorily observed; the system’s functionality was able to effectively transmit a quick and fast way of service to the respondents; the system’s aesthetics was able to create the necessary impression to its users, and the system’s security was effectively observed.

Keywords: consumer behavior; descriptive research; e-retailing; technology adaptation; web-based application (search for similar items in EconPapers)
JEL-codes: M31 M37 M39 O21 O32 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bjw:econen:v:14:y:2024:i:2:p:23-44

DOI: 10.46223/HCMCOUJS.econ.en.14.2.2650.2024

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