Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic

Tri Minh Ha, Thanh Thi Huong Nguyen (), Do Giang Nguyen and Hoai Thi Tran
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Tri Minh Ha: International Unviersity, Ho Chi Minh City Vietnam National University, Ho Chi Minh City, Vietnam
Thanh Thi Huong Nguyen: International Unviersity, Ho Chi Minh City Vietnam National University, Ho Chi Minh City Eastern International University, Binh Duong, Vietnam
Do Giang Nguyen: International Unviersity, Ho Chi Minh City Vietnam National University, Ho Chi Minh City Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam
Hoai Thi Tran: Eastern International University, Binh Duong, Vietnam

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 2024, vol. 14, issue 3, 18-43

Abstract: This study examines how psychological and external factors, including perceived uncertainty, resilience, value-added attribute, mass-media coverage, and travel constraints, affect perceived arousal, and lead to the behavior of seeking information about international destinations of young travelers. The study underlines the use of the protection motivation theory and is supported by the theory of reasoned action to explore the perspectives of seeking behavior in the tourism sector. In addition, perceived arousal mediates the relationship between these variables and the information-seeking behavior of travelers. This study was conducted in Vietnam during the post-Covid pandemic, using quantitative and convenience sampling methods to collect data from 256 valid respondents. Structural equation modeling will be used to examine the extent to which the six factors above are connected to the outcome variable (information-seeking behavior). The findings reveal the impact of resilience and media coverage on perceived arousal among tourists and then positively significant to their seeking behavior. Finally, this study is empirically valuable to contribute important literature to the tourism industry and Destination Marketing Organizations, especially concerning the post-pandemic recovery.

Keywords: information-seeking behavior; mass-media coverage; perceived uncertainty; resilience; travel constraints; value-added attribute (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bjw:econen:v:14:y:2024:i:3:p:18-43

DOI: 10.46223/HCMCOUJS.econ.en.14.3.2969.2024

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