Generation differences in the gig economy in Vietnam

Tri Cao and Anh Ngoc Pham
Additional contact information
Anh Ngoc Pham: Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 2024, vol. 14, issue 3, 59-76

Abstract: The development of digital technology is rising. It creates favorable conditions for the workforce and increases participation in the gig economy. Online jobs are getting more approachable and convenient. For many reasons, there have been differences in generations in the gig economy. Therefore, managers need to have conversation methods and policies to attract workers of each generation to participate in the gig economy. The study has been conducted to identify, analyze, evaluate, and quantify the influence of factors on the intention of different generations to participate in the gig economy. Data was collected from 374 workers of three generations (X, Y, Z) who have not yet participated in the gig economy in Vietnam - an emerging market with both potential opportunities and challenges for managers and investors. The research hypotheses were tested by Partial Least Squares Structural Equation Modeling (PLS-SEM). Results have shown that each generation has different intentions to participate in the gig economy. Factors including perceived risk, current income, skills, flexible working time, and platform, which also differently affect these generations’ intentions. Some managerial implications and future research were suggested.

Keywords: generation difference; gig economy; intention; Vietnam; workers (search for similar items in EconPapers)
JEL-codes: J11 M12 M51 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2730/2036 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjw:econen:v:14:y:2024:i:3:p:59-76

DOI: 10.46223/HCMCOUJS.econ.en.14.3.2730.2024

Access Statistics for this article

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION is currently edited by Nguyen Thuan

More articles in HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION from HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY
Bibliographic data for series maintained by Vu Tuan Truong ().