The behavior of young people toward electric motorbikes: Evidence from Vietnam

Lam Hong Tong (), Chau Giang Nguyen and My Tien Ha Duong
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Lam Hong Tong: Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam
Chau Giang Nguyen: Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam
My Tien Ha Duong: Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 2024, vol. 14, issue 4, 99-111

Abstract: The study uses a hybrid model, namely C-TAM-TPB. The model combines the Technology Acceptance Model (TAM) and the Planned Behavior Theory (TPB) to investigate factors influencing the behavior of young people toward electric motorbikes. We applied the convenience sampling method to gather data. The survey questions employ the Likert scale, with 5 strongly agree and 1 strongly disagree. There were 579 responses but only 573 were valid for analysis. We find that attitude toward using, perceived environment, subjective norm, and perceived ease of use can impact young people’s behavior of choosing electric motorbikes, while perceived usefulness and perceived behavioral control do not influence this consumption behavior. The research results provide a reference for businesses, environmental organizations, and managers to make decisions that guide consumers to choose environmentally friendly products.

Keywords: electric motorbikes; SEM; TAM model; TPB model; Vietnam (search for similar items in EconPapers)
JEL-codes: D12 O10 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bjw:econen:v:14:y:2024:i:4:p:99-111

DOI: 10.46223/HCMCOUJS.econ.en.14.4.2792.2024

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