Factors influencing pneumatic precision corn planter adoption in the Philippines: An empirical study using the Technology Acceptance Model (TAM) and Partial Least Squares Structural Equation Modeling (PLS-SEM)

Duan P. Mary Rose, Gonzales G. Gamaliel, Papaya Iway Harold Jay, Buot Pisao Amadito, Montebon Defensor Vincet Rhey, Moya S. Emmanuel and Mata Dumanacal Marlon
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Duan P. Mary Rose: Cebu Technological University-Danao Campus, Danao City, PH
Gonzales G. Gamaliel: Cebu Technological University-Danao Campus, Danao City, PH
Papaya Iway Harold Jay: Cebu Technological University-Danao Campus, Danao City, PH
Buot Pisao Amadito: Cebu Technological University-Danao Campus, Danao City, PH
Montebon Defensor Vincet Rhey: Cebu Technological University-Danao Campus, Danao City, PH
Moya S. Emmanuel: Cebu Technological University-Danao Campus, Danao City, PH
Mata Dumanacal Marlon: Cebu Technological University-Danao Campus, Danao City, PH

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 2025, vol. 15, issue 5, 23-49

Abstract: This study applies the Technology Acceptance Model (TAM) to evaluate the factors influencing the adoption of pneumatic precision planters in corn farming in the Philippines. Da-ta from 393 farmers were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between Perceived Usefulness (PU), Perceived Ease of Use (PEU), Behavioral Intention (BI), and three extended TAM constructs: Compatibility (CO), Observability (OB), and Personal Innovativeness (PI). The model was validated for reliability and discriminant validity, with the Average Variance Extracted (AVE) ranging from 0.664 to 0.823. Statistical significance was observed in ten out of twelve hypothesized relationships, indicating a high likelihood of adoption. This study extends TAM by incorporating external factors such as CO, OB, and PI, offering a deeper understanding of how these variables influence farmers’ perceptions of the technology’s usefulness and ease of use. The findings suggest that, for successful adoption, policymakers should focus on enhancing the visibility of the technology’s benefits, ensuring compatibility with existing farming practices, and promoting openness to innovation through targeted education and support. The results highlight the need for practical interventions, such as educational programs and demonstration projects, which could significantly improve technology adoption, productivity, and sustainability in Philippine agriculture.

Keywords: compatibility; observability; personal innovativeness; pneumatic precision corn planter; PLS-SEM; Technology Acceptance Model (TAM) (search for similar items in EconPapers)
JEL-codes: O3 O5 Q1 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bjw:econen:v:15:y:2025:i:5:p:23-49

DOI: 10.46223/HCMCOUJS.econ.en.15.5.3964.2025

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