Investigating the factors affecting online hotel reservations: An analysis of Vietnamese adolescents

Chau Thi Minh Pham, Anh Thi Minh Bui and Tuan Van Pham
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Chau Thi Minh Pham: Foreign Trade University, Hanoi, Vietnam
Anh Thi Minh Bui: National Economics University, Hanoi, Vietnam
Tuan Van Pham: National Economics University, Hanoi, Vietnam

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 2025, vol. 15, issue 6, 132-145

Abstract: A study on the importance of returning hotel reservations plays a significant role for both hotels and researchers in the hospitality industry, especially in the context of the strong development of technology and the increasing popularity of online hotel bookings. In Vietnam, the younger generation has a diverse and high-frequency travel behavior. Therefore, this study aims to identify factors that influence the intention of young people to return and make hotel bookings. The study used 558 respondents under the age of 35. The PLS-SEM analysis technique was applied in this study using Smart-PLS software. The results of the analysis indicate that social influence, perceived value, habit, website trust, and perceived ease of use all have a positive impact on the intention to reserve hotels online. Based on these research findings, the authors also suggest some policy implications to improve the attraction of young customers to return and make hotel bookings.

Keywords: adolescents; intention to book; online hotel reservation; PLS-SEM (search for similar items in EconPapers)
JEL-codes: C42 P13 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bjw:econen:v:15:y:2025:i:6:p:132-145

DOI: 10.46223/HCMCOUJS.econ.en.15.6.3618.2025

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