The role of trust in information adoption in social commerce: A PLS approach

Tran Thi Thao Truc () and Nguyen Manh Tuan
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Tran Thi Thao Truc: Ho Chi Minh City University of Technology, Vietnam National University HCMC, Vietnam
Nguyen Manh Tuan: Ho Chi Minh City University of Technology, Vietnam National University HCMC, Vietnam

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 2018, vol. 8, issue 2, 47-64

Abstract: Social commerce (s-commerce or SC) is rapidly growing and it is an increasingly favourite shopping way that customers adopt. Based on the view of trust as a social reality and Petty & Cacioppo’s (1986) ELM theory, the paper proposes a theoretical model integrating information quality and social support to explain information adoption through perceived consumer trust. A survey with PLS-SEM analysis of 333 consumers shows that 7 out of 11 hypotheses are empirically supported and the model explains up to 47.4% of consumer information adoption. Moreover, as expected, the information quality of s-commerce sites is always to be present to build consumer trust in s-commerce sites and in members of s-commerce sites.

Keywords: information adoption; information quality; social commerce; social support; trust (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:bjw:econen:v:8:y:2018:i:2:p:47-64

DOI: 10.46223/HCMCOUJS.econ.en.8.2.163.2018

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