Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review

Nguyen Truong Son (), Phan Thi Nga and Tran Thi Hieu Thuan
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Nguyen Truong Son: Eastern International University (EIU), Vietnam
Phan Thi Nga: Eastern International University (EIU), Vietnam
Tran Thi Hieu Thuan: Eastern International University (EIU), Vietnam

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES, 2021, vol. 11, issue 1, 25-39

Abstract: Corporate Social Responsibility (CSR) has been pervasively applied by organizations around the globe, especially in emerging countries, and Vietnam is a case. This study aims to extensively review the extant literature concerning CSR, impulse purchase, and their relationship. The methodology of this study is performed following the latest reviews from various credible academic sources to comprehend the relationship between CSR and impulse buying extensively. In addition, the study points out the research gap. Then, it discusses the results, the research limitations, and recommends possible directions for future studies that would greatly contribute to the scholarship of the fields.

Keywords: Corporate Social Responsibility (CSR); corporate image; customer loyalty; hedonic value; impulse buying (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bjw:socien:v:11:y:2021:i:1:p:25-39

DOI: 10.46223/HCMCOUJS.soci.en.11.1.1926.2021

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