Re-Assessing the Cultivation Theory in Relation to Critics: Research Made Through Positive and Negative Patterned Questionnaires

Ömer Özer

Academic Journal of Interdisciplinary Studies, 2013, vol. 2

Abstract: In terms of cultivation analysis, cultivation concept explains the contribution of television watching to global perception and social reality conceptualization of the viewers (Morgan, 1984: 500). In the first cultivation study, the theory was defined as the random and unintentional learning, and unconscious gaining of demographic realities of television world by the viewers (Gerbner and Gross, 1976:170). Cultivation analysis examines the relationship between the most recurrent and expansive images and ideologies in television content with the social reality conceptualization of the viewers (Gerbner et al., 1980; Morgan and Signorielli, 1990). The component focuses on the overall results of growing up and living with television. The research of the article based on the conceptualized criticism called participant bias in the cultivation studies carried out by George Gerbner and his friends has been conducted at Ankara Kurtulu? High School. In the field research, in parallel to the purpose, negative patterned questions reflecting the television world used by Gerbner and his friends, and the positive variations of these are used; in the analysis whether the two groups with the same indicators gave the same answers to each question has been studied. The results seem to be confirming Gerbner and his friends.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:bjz:ajisjr:410

DOI: 10.5901/ajis.2013.v2n8p757

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