'Rebranding' through Names: A New Revolution in the Malays’ Identity Identification

Noraziah Mohd Amin and Noor Azam Abdul Rahman

Academic Journal of Interdisciplinary Studies, 2013, vol. 2

Abstract: It is a common belief among Malays in Malaysia that someone’s name will have a great influence upon the development of their personality. As for Malays who are Muslims in religion, some guidelines for naming a child are included in their religious teachings. The general practice of Malays in selecting names for their children involves the names in Arabic with some meaningful denotations. However, some Malay parents nowadays seem to ignore their Malay tradition and religious teachings in naming their children. This new practice of naming children among Malays apparently has signaled the process of ‘rebranding’ the Malays through their names that resemble English names which is currently pervasive in that community. Therefore, it is important for the perception of the Malays with their English-resembled names or à la English names to be examined because this seemingly new revolution in the identification of the Malays’ identity can probably give rise to many problems in the sense of identity association via names.

Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.richtmann.org/journal/index.php/ajis/article/view/845 (text/html)
https://www.richtmann.org/journal/index.php/ajis/article/view/845/876 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjz:ajisjr:448

DOI: 10.5901/ajis.2013.v2n9p264

Access Statistics for this article

More articles in Academic Journal of Interdisciplinary Studies from Richtmann Publishing Ltd
Bibliographic data for series maintained by Richtmann Publishing Ltd ().