The Relationship between Airlines’ Corporate Image and the Expectation toward Inflight Hospitality Services

Ahmad Azmi M. Ariffin, Ehsaneh N.M. Nameghi and Amin Khakizadeh

Academic Journal of Interdisciplinary Studies, 2013, vol. 2

Abstract: This present study attempts to provide empirical evidence on the influence of the airline’s corporate image on the passengers’ expectations of airline hospitality. Specifically, this study seeks to explain the impacts of the two specific dimensions of corporate image namely financial corporate image, as well as managerial corporate image on passengers’ airline hospitality expectations. This study involving questionnaire surveys of 546 air travellers was conducted at Kuala Lumpur International Airport (KLIA). Partial Least Squares (PLS) was used as the primary statistical analysis method to test the hypotheses of this study. The findings of this study revealed that out of the two dimensions of corporate image, only the managerial corporate image has a strong positive relationship with passengers’ expectation towards airline hospitality.

Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.richtmann.org/journal/index.php/ajis/article/view/1478 (text/html)
https://www.richtmann.org/journal/index.php/ajis/article/view/1478/1497 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjz:ajisjr:574

DOI: 10.5901/ajis.2013.v2n11p179

Access Statistics for this article

More articles in Academic Journal of Interdisciplinary Studies from Richtmann Publishing Ltd
Bibliographic data for series maintained by Richtmann Publishing Ltd ().