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A simple template for pitching research

Robert Faff and Tom Smith

Accounting and Finance, 2015, vol. 55, issue 2, 311-336

Abstract: type="main" xml:id="acfi12116-abs-0001"> In this article, I propose a simple new research tool – a template designed for pitching research. The two-page pitching template begins with four ‘preliminaries’: working title, research question, key papers and motivation. Following this is the core of the template based on a ‘3-2-1 countdown’, namely THREE elements – idea, data and tools; TWO questions – What's new? and So what?; and ONE bottom line – contribution. The template ends with ‘other’ considerations. Finance and accounting examples are given to illustrate application of the template.

Date: 2015
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