A visualisation approach for pitching research

Robert Faff and Sebastian Kernbach

Accounting and Finance, 2021, vol. 61, issue 4, 5177-5197

Abstract: Based on a simple template tool, Faff’s ‘pitching’ framework provides a succinct and methodical approach to conveying a new research proposal to an academic expert. Some potential users are discouraged by a mistaken belief that it is just a ‘form‐filling’ exercise. We argue that one fruitful way to make the proposed ‘pitching’ process more inviting, support researchers' thinking process and enable a fruitful communication with others is to invoke a visualisation strategy. Accordingly, we propose a visualisation enhancement through visual templates with a particular focus on a ‘canvas’ technique – which we label the ‘Pitching Research Canvas’.

Date: 2021
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