‘Recommend to a Friend’ Metric: A Non‐Financial Measure of Firm Performance and Employee Satisfaction

Salman Yousaf, Jong Min Kim and Soonchul Hyun

Accounting and Finance, 2025, vol. 65, issue 4, 4039-4061

Abstract: This study explores two research questions. Firstly, we examine whether the “recommend‐to‐a‐friend” (RTF) indicator signals firm performance. Analysis of data from Glassdoor.com indicates a positive association between higher RTF values and firm‐level performance metrics, suggesting RTF as a non‐financial performance signal. Secondly, we investigate specific organisational factors influencing RTF behaviours that positively affect firm performance. Results reveal that intangible aspects such as culture and values, career opportunities, senior management, and work‐life balance have a stronger impact on RTF compared to tangible aspects like compensation & benefits. The study provides valuable theoretical and practical insights for scholars and practitioners.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bla:acctfi:v:65:y:2025:i:4:p:4039-4061

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