Consumption of processed food & food away from home in big cities, small towns, and rural areas of Tanzania

Christine M. Sauer, Thomas Reardon, David Tschirley (), Saweda Liverpool‐Tasie, Titus Awokuse, Roselyne Alphonce, Daniel Ndyetabula and Betty Waized

Agricultural Economics, 2021, vol. 52, issue 5, 749-770

Abstract: We study household consumption of various categories of processed food, including ultra‐processed food and meals away from home in Tanzania. We compare peri‐urban versus hinterland rural areas, and large cities versus small towns. Three sets of findings stand out. (1) Contrary to the common view in Africa that processed food is mainly an urban middle‐class phenomenon, we found it has penetrated the diets of the rural areas and the rural and urban poor. In rural areas, surprisingly 60% of food consumption comes from purchases in value terms, and processed food accounts for 76% of purchases and 47% of all food consumed. For the rural poor, purchased processed food is 38% of food consumption. In urban areas processed food's share of purchases (hence consumption) is 78%, similar for the rich and poor. (2) We found that ultra‐processed food (such as sugar‐sweetened beverages and cookies) and meals‐away‐from‐home (MAFH) have emerged as important in urban as well as rural areas. As these foods tend to be high in oil, salt, and sugar, this is a health concern. The share of ultra‐processed foods and MAFH is 21% in rural areas and 36% in cities albeit twice as high in large cities compared with small towns and among richer compared to poorer consumers. (3) Our regressions show the spread of processed food consumption in rural and urban areas, among the rich and poor, is driven mainly by opportunity costs of the time of women and men, and thus the pursuit of saving home‐processing and cooking time, as well as food environment factors. As these drivers are long term trends this suggests processed food consumption will continue to grow.

Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
https://doi.org/10.1111/agec.12652

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:agecon:v:52:y:2021:i:5:p:749-770

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0169-5150

Access Statistics for this article

Agricultural Economics is currently edited by W.A. Masters and G.E. Shively

More articles in Agricultural Economics from International Association of Agricultural Economists Contact information at EDIRC.
Bibliographic data for series maintained by Wiley Content Delivery ().