NEED FOR A SHIFT FROM A PHILANTHROPIC TO A HUMANISTIC APPROACH TO CORPORATE SOCIAL RESPONSIBILITY

Reena Cheruvalath

Annals of Public and Cooperative Economics, 2017, vol. 88, issue 1, 121-136

Abstract: As part of their business practices, the Indian government has made it mandatory for companies who have a turnover of 500 crores and above to spend 2 per cent of their net profits from the immediately preceding three financial years on corporate social responsibility (CSR). This article proposes to examine the issue of whether this enforced philanthropic responsibility of companies is helpful to both society and the organization. With the philanthropic approach it is not necessary for the organization to fulfill its responsibilities toward those who work in and for the organization, its customers and to the ecological system in general. Achieving both organizational growth and social development requires a shift from a philanthropic approach to a humanistic approach on the part of companies and the government, accommodating all its stakeholders.

Date: 2017
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