When stakeholders claim differently for diversity management: Adopting lesbian, gay and bisexual‐inclusive practices in Italy

Simone Pulcher, Marco Guerci and Thomas Köllen

British Journal of Industrial Relations, 2022, vol. 60, issue 4, 815-840

Abstract: In the United States, the adoption of lesbian, gay and bisexual (LGB)‐inclusive practices by companies is triggered primarily by pressures from activists who base their claims on a business case rationale for diversity; this has been studied mainly from a social movement perspective. In Europe, by contrast, diverse actors—not necessarily constituting a unified social movement—make a variety of arguments for more inclusion, based on a spectrum of rationales. To account for this variety, this article adopts a stakeholder approach, identifying two processes through which 14 ‘pioneering’ Italian business organizations have adopted such practices: a business‐driven process and an equality‐driven process. This article demonstrates how these processes are mutually exclusive, and how they differ in terms of rationales, actors involved and outcomes achieved.

Date: 2022
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