Media attention and the market for ‘green’ consumer products

John Thøgersen

Business Strategy and the Environment, 2006, vol. 15, issue 3, 145-156

Abstract: There are signs that a general ‘counter‐attack’ is now being orchestrated against the ‘greens’. This paper surveys the evidence regarding an ‘issue‐attention’ cycle in environmental concern in Western Europe and North America. It furthermore discusses the role of the news media in creating the cycle. It is well documented that the mass media plays an important role in determining which issues receive high or low attention by the general public. However, not only does the media's assessment of what is newsworthy mean that ‘green’ businesses will eventually lose the current of a rising issue attention cycle, but also its mere success means that stories framing ‘green’ businesses in a negative light become newsworthy while positive stories lose their newsworthiness. Therefore, and despite a large and loyal customer base, many ‘green’ companies now find themselves in a much more hostile environment than a decade ago. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

Date: 2006
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://doi.org/10.1002/bse.521

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:15:y:2006:i:3:p:145-156

Ordering information: This journal article can be ordered from
http://onlinelibrary ... 1002/(ISSN)1099-0836

Access Statistics for this article

Business Strategy and the Environment is currently edited by Richard Welford

More articles in Business Strategy and the Environment from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().