Ten years later: where is our common future now?

Tarja Ketola

Business Strategy and the Environment, 2007, vol. 16, issue 3, 171-189

Abstract: In 1996 a paper entitled ‘Where is our common future?’ in Sustainable Development maintained that the world's largest oil companies, the Seven Sisters, were two giant steps away from sustainable development in their 1993 environmental values, visions and policies. These factors matched the level of their business environment; hence, the Sisters had positioned themselves to meet the needs of their business environment, but not the needs of the ecological environment. This is a 10‐year follow‐up study of these findings. The analysis of the 2003 environmental values, visions, business environment, general strategic management and environmental policies of the current Four Sisters – BP(Amoco), ChevronTexaco, ExxonMobil and Shell – indicates that these companies have moved one step towards sustainable development. However, their business environment has moved two steps, firmly rooting itself in ecocentric sustainable development – and now runs ahead of the Sisters in principle but not yet in practice. In the long run, the Four Sisters need to exchange their technocentric values, traditional visions and conventional policies for ecocentric values, progressive visions and entrepreneurial policies to be able to participate in Our Common Future. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

Date: 2007
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