The Impact of Climate Change on the Pattern of Demand for Bottled Water and Non‐Alcoholic Beverages

S. Mirasgedis, E. Georgopoulou, Y. Sarafidis, K. Papagiannaki and D. P. Lalas

Business Strategy and the Environment, 2014, vol. 23, issue 4, 272-288

Abstract: To date, the majority of the research literature on the impacts of climate change has addressed the negative aspect, i.e. the risks associated with a future permanent modification of climate. Potential opportunities have received much less attention and are rarely transformed into monetary values. Furthermore, manufacturing is one of the economic sectors where the influence of climate change remains practically unknown, although the economic performance of some industrial activities depends directly on climatic conditions – bottled water and non‐alcoholic beverages (i.e. soft drinks and fruit juices) are among these. This paper aims to explore the link between weather and product sales in these sectors, and estimate in quantitative terms the potential impact of future climate change on their revenues. Historic data were explored through statistical analysis and appropriate regression models were developed. Models were applied for the historic (1961–90) and future climate (2021–50) and the difference in sales forms the expected quantified impact of climate change. The results indicate that significant opportunities may arise for some sectors from modifications in climate, provided their production infrastructure can meet the expected demand and their management strategies can successfully adapt to altered climatic conditions. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment.

Date: 2014
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