 Analysing the failure factors of eco‐friendly home appliances based on a user‐centered approachJungwoo Shin, Suna Kang, Donghyun Lee and Bum Il Hong Business Strategy and the Environment, 2018, vol. 27, issue 8, 1399-1408 Abstract: Pro‐environmental consumption is necessary for sustainable development, but the sales of eco‐friendly products have been limited. In this regard, the present study analyses the failure factors of eco‐friendly product consumption activation from the consumer's perspective, specifically focusing on detergent‐free washing machines, which are representative innovative products of eco‐friendly home appliances. This study analyses: (1) the attitude‐behaviour gap that occurs in the consumer decision‐making process, and (2) the consumer preference with respect to the core attributes. A recursive model considering the decision‐making stage was constructed and a mixed logit model was utilized to analyse the preference for the core attributes. As a result, the product compatibility and transfer of expert information must be secured to reduce the attitude‐behaviour gap. Additionally, washing power is an important attribute for improving product saleability. The analysis framework of this study can be used to establish sustainable policies for activating eco‐friendly products. Date: 2018 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:27:y:2018:i:8:p:1399-1408 Ordering information: This journal article can be ordered from Access Statistics for this article Business Strategy and the Environment is currently edited by Richard Welford More articles in Business Strategy and the Environment from Wiley Blackwell |
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